This weekend has been spent in discoveries around my neighbourhood. I have located my favourite place around my home – Crosswords bookstore right behind my home 🙂 I haven’t set foot inside and I already know that it is going to be my favourite place. In addition, I saw them advertising an 80% off sale. Yum Yum:-)
Then, I discovered Total Mall – at 8 minutes’ walking distance from my home. It a cool place if you don’t mind traversing across all the 4 floors just to buy a kilo of green beans. All essentials (namely, staple foods, veggies and meat) have been placed at the topmost floors and at the farthest corners, so that you have to wade through all the other stuff before getting to the things you really need (Yes, I am referring to the things you have jotted down in that list and not the things you feel you will need).
You have to start your journey at the Ground floor, take the escalator up to each floor (I looked for the lift but it was broken down), then walk across the floor (in the meantime covering all items on the floor), and continue the process till you reach the floor you actually want (which in my case is usually the top-most floor where they carry the veggies). For instance, at the floor where they have the greens, the moment you step out of the escalator (they call them ‘Travelators’), you are greeted with the sight and scent of all kinds of baked goods and savouries, and unless you have real good self-control, it is a tad difficult to escape the clutches of the sugar monster. So, they tempt you with lots of the non-essential things and only then do they let you get to the actual things you need.
Actually, the store strategy is excellent – something all marketing guys ought to copy. Using the kind of floor layout described above, they make sure that customers breeze past all the wares at any visit, thus guaranteeing that shopping carts are filled with things that are not in the sacred List.
I know, because it happened to me too. I ended up buying a wall hook, a pack of pens, a writing pad and a memo pad, all because I went past that floor, and felt that I really really needed them.